Your Store Has a Leak.
I'll Show You Exactly Where

A measured audit of your homepage, product page and cart, ranked by what's costing you money, not by what looks bad. Delivered in 48 hours.

48-hour turnaround · Guarantee: not happy for any reason, full refund

Teardown of a store's home, product and cart pages with leaks marked

Your Store Is Losing Sales.
Somewhere You Cannot See.

Traffic holds. The product is good. Carts fill, then nothing.

So you guess. New hero, another discount. You lose a month.

I'll find exactly where it's leaking, and show you what to fix first.

Shopper journey from home to checkout, with sales dropping off at a hidden shipping cost

What Lands in Your Inbox

Three pages, checked against a fixed rubric. Nothing gets skipped.

1

Top 3 Conversion Leaks

The three things costing you most, ranked by impact, not by what's easiest to fix. Each one says what it's costing and what to do.

2

3 Quick Wins

Changes you can ship this week yourself. A theme setting, a line of copy, a toggle. Real fixes, not filler.

3

A Full Audit of All 3 Pages

Homepage, product page and cart. Design, conversion, copy and UX logic, with annotated screenshots showing where each problem sits.

4

A Scorecard

Grades per page and per dimension, so you can see where you stand and what to fix first.

Example page from the teardown report format, using a sample brand, showing the Quick Wins section with three numbered fixes

Example of the report format, shown with a sample brand. Your report is about your store.

Book Your Teardown · $399

48 hours. Full refund if you're not happy.

Measured, Not Guessed

Most store audits are somebody's opinion with confident formatting. This one isn't. Every finding is graded against a standard, and the report tells you which.

1

Measured

Load time, contrast ratios, tap-target sizes, whether the buy box actually sits above the fold on a real phone. Numbers you can verify yourself.

2

Research-Backed

Cited against published conversion research, quoted exactly. When I say 40% of shoppers abandon over unexpected costs, that's Baymard Institute, not a guess.

3

House Standards

What I've learned designing 200+ ecommerce websites, which no published study covers.

4

My Judgment

Clearly labelled as such, and never dressed up as data.

Before any of it I research your brand, your category and your actual competitors. The findings are about your store, not a template with your name on it.

What You're Probably Thinking

"This will just be someone's opinion."

Every finding is labelled with its evidence level. Measured, research-backed, house standard, or my judgment. You can see which is which.

"I'll get a report and still not know what to do."

Three leaks ranked by what they're costing you. Three fixes you can ship this week. Then a clear order of what to fix first.

"I'll pay for this, then pay again for the redesign."

You won't. Book a redesign within 14 days and the $399 comes off the price.

"What if you don't find anything?"

Then you don't pay. That's the guarantee, and it covers any reason, not just this one. Full refund, and you keep the ranked findings either way.

"This is a template with my name on it."

I research your brand, your category and your real competitors first. Every teardown is written by hand, by me. That's why I only take a few a week.

This Is for You If…

For you if

  • You run an ecommerce store doing real revenue, Shopify or otherwise
  • You've got traffic, but conversion isn't where it should be
  • You want to know what's wrong before spending on a redesign
  • You'd rather have a direct answer than a 40-page deck

Not for you if

  • You're pre-launch with no traffic yet
  • You want a redesign quote without a diagnosis first
  • You want someone to validate a decision you've already made
Book Your Teardown · $399

48 hours. Full refund if you're not happy.

$399

Guarantee: not happy for any reason? Full refund, and you keep the report.

48 hours. One spot at a time, because I write every one myself.

A finished teardown report passing its fee as a credit to a redesign

Worth it? The fee comes off your redesign.

Book a redesign within 14 days and the $399 you already paid comes straight off that price. You're not paying for the audit twice.

Questions

How Long Does It Actually Take?

48 hours from when I have your URLs. Usually faster.

What Do You Need From Me?

Three URLs: homepage, best-selling product page, cart. Plus a few short questions about your customer and your goals. After that you do nothing until the report lands.

Is This Automated?

The measurements are. Load times, contrast, tap targets, above-the-fold positions. Those should be measured, not eyeballed. Every finding, every ranking and every word is reviewed by me before it reaches you.

Can You Just Fix It for Me?

Yes. That's a full redesign, and your teardown fee comes off the price. Start here so you know what you're buying.

Do You Work With Non-Shopify Stores?

Yes. Cost transparency, buy-box positioning, page speed, accessibility and cart friction apply to any ecommerce platform. Shopify is where my pattern-matching is deepest, so on anything else I skip the handful of Shopify-specific checks and note it in the report.

Matt, seated, the designer behind this teardown

I'm Matt

I'm Head of Design at a Shopify ecommerce agency, where I lead teams building conversion-focused stores for high-growth DTC brands.

No account managers. No junior handoffs. I write every teardown myself.

200+
Ecommerce websites designed
Head of Design
At a Shopify agency
UK, US & Asia
Brands supported
5+ years
In ecommerce design

Tell Me About Your Store

Two minutes. Checkout is the next step, and I start within 48 hours of payment.

Your best-selling product, the one that matters most.
Usually yourstore.com/cart. Leave blank if you only use a slide-out cart drawer.
Your hunch is useful even when it turns out to be wrong.
I'll check these against who you're actually competing with.

Pay by card or PayPal on the next step. Nothing starts until payment clears.